Cancel YourSelfFirst the easy way

Overview

YourSelfFirst, trading as Yourselfirst, is a digital self-development service launched in 2025 that offers personality and self-awareness journeys delivered online. The company markets multiweek journeys such as a '21-day journey' and a '28-day journey'.

Who uses it

Target users are individuals seeking personal growth, reflection and self-awareness. The platform reports 1.7 million active users monthly and 100,000 subscribers.

Company facts

Web (recommended)

1. Go to https://app.yourselfirst.com/en/sign-in and sign in to your account.
2. Open Profile, then Account settings, then Manage Plans.
3. Select Cancel and confirm. Keep a screenshot and save any confirmation email.
4. Cancellations typically take effect at the end of your billing period; retain the confirmation as proof.

iOS (Apple subscriptions)

1. Open Settings on your iPhone or iPad and tap your name.
2. Tap Subscriptions, find Yourselfirst and tap Cancel Subscription.
3. Apple retains records of subscription status in your Apple ID. Save the screenshot or Apple email.

Android (Google Play)

1. Open the Google Play Store app and tap Menu then Payments & Subscriptions.
2. Tap Subscriptions, choose Yourselfirst and tap Cancel Subscription.
3. Save the cancellation screenshot and any Google Play email confirmation.

By email

1. Send an email from the address used on the account to [email protected] with subject line "Cancel my subscription" and include your account reference or order number.
2. Request written confirmation and note the date and time you sent the email.
3. If you do not receive a reply in 72 hours, proceed with escalation steps in the Legal protections section below.

By post

1. Write a signed letter including your full name, account email, order reference and statement "I wish to cancel my subscription to Yourselfirst" and send it by registered post to: Yourselfirst, Example Street, EC1A 1AA London, United Kingdom.
2. Keep the receipt of posting and expect the company to confirm receipt by email or post.

Cooling-off (14 day right)

If you bought the subscription online, you have a 14 day cooling-off period under the Consumer Contracts Regulations 2013. The period starts the day after the contract is made. You can cancel without giving a reason and request a full refund if you cancel within 14 days and have not asked for digital content to start with your express consent.

Required proof: order confirmation or account email showing purchase date. Applicable law: Consumer Contracts Regulations 2013.

End of commitment

If your plan has a fixed minimum commitment and that commitment ends, you may cancel at the end of the commitment period. Yourselfirst does not publish a standard minimum commitment; contact support to obtain your account's commitment end date.

Required proof: account billing history or invoice from Yourselfirst. Applicable law: Consumer Rights Act 2015 for service performance.

Price increase

If Yourselfirst increases its subscription price during an ongoing contract without providing a contractual right to increase, you can cancel and seek a refund for unrendered services. You must send a written cancellation citing the price increase and include invoices showing previous price. Applicable law: Consumer Rights Act 2015.

Death of subscriber

If the subscriber has died, an executor or next of kin should contact [email protected] with a copy of the death certificate and proof of authority to close the account. Yourselfirst's support will handle account closure on a case-by-case basis.

Legitimate ground accepted by Yourselfirst

Research does not list a formal set of "legitimate grounds" published by Yourselfirst beyond standard consumer rights. For special circumstances, contact [email protected] and include supporting documents. Yourselfirst reviews refund claims individually.

Escalation if refusal to refund

If Yourselfirst refuses a lawful refund, you can escalate to Trading Standards via Citizens Advice, request a chargeback from your card issuer under Section 75 for qualifying credit card payments, or pursue a small claims court action. Applicable law: Consumer Contracts Regulations 2013; Consumer Rights Act 2015.

Before you cancel: negotiate

Yourselfirst does not publish standard retention offers in its public documentation. Research does not report specific, consistent discounts or retention credits. To attempt negotiation, email [email protected], state your account email and ask for a retention offer or partial refund, or request cancellation with a pro rata refund for unused time. Keep all replies as proof.

What cancelling saves you

Yourselfirst typical pricing reported by customers: initial trial around £1.99, then an automatic recurring monthly subscription of approximately £27.99.

Yearly cost of the recurring monthly plan: 12 x £27.99 = £335.88 per year.

If you cancel after a trial of £1.99 and avoid the recurring plan, first-year saving (compared with paying monthly for 12 months) is: £335.88 - £1.99 = £333.89.

Cheapest real alternative from competitors (based on competitor prices listed): Headspace annual price £69.99. Annual saving if you switch from Yourselfirst monthly to Headspace annual: £335.88 - £69.99 = £265.89.

Example math summary:

• Yourselfirst monthly: £27.99 x 12 = £335.88 per year
• Headspace annual: £69.99 per year
• Saving: £335.88 - £69.99 = £265.89

Key UK consumer law

The main protections are the Consumer Contracts Regulations 2013 for distance contracts and the Consumer Rights Act 2015 which requires services to be performed with reasonable care and skill. The Competition and Markets Authority treats unclear auto-renewal terms and hard-to-cancel subscriptions as potential unfair practices.

Your cancellation rights

Under the Consumer Contracts Regulations 2013 you have a 14 day cooling-off right for online subscriptions. If digital content was started with your express consent, you can still cancel but the trader may charge for the value of content delivered.

How to escalate

First complain to Yourselfirst in writing and keep records. If unresolved, contact Citizens Advice or local Trading Standards and consider a chargeback or Section 75 claim for qualifying card payments. For regulatory information see Financial Conduct Authority for payment disputes and consumer guidance.

Check access and final billing

After cancellation you should receive a confirmation email. Your subscription remains active until the end of the paid billing period. Check the final invoice or bank statement for any unexpected charges and save the cancellation confirmation.

Data and reactivation

If you want your account data removed, request account deletion by emailing [email protected] and include your account email. If you later re-subscribe, account reactivation procedures are not publicly documented; you will need to create a new subscription if reactivation is denied.

If you were charged after cancellation

If a charge appears after you cancelled via the documented channel, gather the cancellation confirmation and contact [email protected]. If the company refuses to refund, you may request a chargeback from your card provider or use Section 75 for qualifying credit card transactions.

Follow this checklist to cancel and protect your rights.

• 1. Log in to https://app.yourselfirst.com/en/sign-in and attempt an immediate cancellation in Account settings. Save a screenshot of confirmation.
• 2. If subscribed through Apple, cancel via iPhone Settings > Subscriptions; save an Apple confirmation email or screenshot.
• 3. If subscribed through Google Play, cancel in Google Play > Subscriptions and keep proof.
• 4. If web cancellation fails, email [email protected] from the account address with subject "Cancel my subscription" and request written confirmation.
• 5. If you prefer postal evidence, send a signed registered letter to Yourselfirst, Example Street, EC1A 1AA London, United Kingdom and keep the proof of posting.
• 6. Check bank statements for recurring charges for 60 days after cancellation. If charged, request a refund and escalate to your card issuer if necessary.
• 7. If you purchased within the last 14 days, cite the Consumer Contracts Regulations 2013 when asking for a refund.
• 8. If you need help understanding your rights, consult Citizens Advice or contact Trading Standards; for payment-related guidance see Financial Conduct Authority.