Cancel ITV Hub the easy way

Service summary

ITV Hub is ITV's catch-up and streaming service now branded as ITVX. It offers an ad-supported tier that is free and an ITVX Premium paid tier that removes most on-demand adverts and adds extra content and downloads on mobile.

Main features

ITVX ad-supported: live TV streaming, on-demand library, boxsets and films with adverts. ITVX Premium: ad-free on-demand library, extra films and shows, BritBox catalogue access and mobile downloads.

Company facts

More editorial context on ITV Hub is available from independent reviewers such as Which.co.uk.

Web (ITVX website)

1. Go to your account on the ITVX website and sign in.
2. Select "Manage account" then "Manage payment details".
3. Choose the option to cancel your ITVX Premium subscription and confirm.
4. Keep a screenshot of the confirmation page and note your subscription expiry date.

iOS (Apple App Store)

1. Open Settings on your iPhone or iPad and tap your name.
2. Select "Subscriptions" then locate ITVX or ITV Hub in the list.
3. Tap Cancel Subscription and follow the prompts.
4. You will receive an email from Apple confirming cancellation; keep this as proof.

Android (Google Play)

1. Open the Google Play Store app and tap your profile icon.
2. Tap Payments & subscriptions then Subscriptions and select ITVX.
3. Tap Cancel subscription and follow the prompts.
4. Keep the Google Play confirmation email as proof of cancellation.

Contact form / Email

1. Use ITV's contact form to submit a cancellation request and include your account email and subscription details.
2. Save the web form confirmation number or email reply from ITV customer services.
3. If you do not receive a reply within 14 days, escalate using the legal rights described in this guide.

Post (registered letter)

1. Write a signed letter that states clearly you wish to cancel your ITVX Premium subscription and include your account email and full name.
2. Send the letter by registered post to: ITV Hub, 201 Wood Lane, W12 7RU London, United Kingdom.
3. Keep proof of posting and a copy of the letter; request recorded delivery and track until delivered.

Moving abroad

If you relocate outside the service area and no longer can use the service, state your move date and provide proof such as a utility bill or change of address. The trader must consider whether the contract continues to be performable; if it is not, you can seek termination and refund under the Consumer Contracts Regulations 2013.

Price increase

If ITVX raises the subscription price during a fixed term and you do not accept the new price, you may cancel without penalty. Provide a copy of the price change notice and your cancellation statement. Relevant protections appear in contract terms and consumer law under the Consumer Rights Act 2015 and Chapter 2 of the Digital Markets, Competition and Consumers Act 2024.

Death of subscriber

Immediate family or the executor should contact ITV customer services with a copy of the death certificate and proof of identity to request account closure and refund where applicable. The company will process based on evidence supplied.

Legitimate ground - technical failure or unavailable content

If a specific purchased piece of digital content is unavailable because of ITV's technological failure, ITV's legal remedy options include replacement or refund at ITV's discretion. Provide screenshots and descriptions of the failure. This aligns with the Consumer Rights Act 2015 requirement for services to be performed with reasonable care and skill.

End of commitment

For subscriptions with no minimum term, cancel at any time using the account settings; you will keep access until the paid period ends. No penalty applies for ending a subscription with no fixed minimum commitment.

Cooling-off period (14 days)

You have a 14-day right to withdraw from a premium subscription entered into online under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. If you start streaming or download content and acknowledged losing the right, the right to withdraw is lost for the period used. Use the form on ITV's contact channels to exercise the cooling-off right if you have not used the service. See the legal text at legislation.gov.uk for renewal cooling-off rules.

Before you cancel: negotiate

ITV sometimes offers retention options for subscribers who contact customer services; public research does not list a standard retention offer. If you want to attempt retention, contact ITV customer services through the web form and request a discount or an alternative plan. Ask for a written offer by email and compare it to the annual cost.

What cancelling saves - concrete maths

ITVX Premium monthly: £5.99 per month. Annual cost if paid monthly: 12 x £5.99 = £71.88 per year.

ITVX Premium annual plan: £59.99 per year. Savings when choosing annual rather than monthly: £71.88 - £59.99 = £11.89 per year.

Saving from cancelling ITVX Premium entirely and switching to the free ITVX tier: you save £71.88 per year if you currently pay monthly, or £59.99 if you paid annually.

Cheapest real paid alternative from competitors in our list: Channel 4+ at £3.99 per month. Yearly cost: 12 x £3.99 = £47.88 per year. Comparison math: switching from ITVX Premium monthly (£71.88/yr) to Channel 4+ (£47.88/yr) saves £24.00 per year.

Relevant UK law and regulators

Key laws: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013; Consumer Rights Act 2015; and Chapter 2 on Subscription Contracts of the Digital Markets, Competition and Consumers Act 2024. Ofcom oversees editorial broadcasting standards and ASA enforces advertising rules. For the renewal cooling-off right see the 2024 legislation.

Cooling-off and refunds

Under the Consumer Contracts Regulations 2013 you have 14 days to withdraw from an online contract; if digital content streaming begins with your prior express agreement and you acknowledged losing that right, the right to withdraw ends. Refunds should be issued within 14 days of cancellation notification where owed. The Digital Markets Act 2024 introduces initial and renewal cooling-off rights for subscription contracts; a trader must provide cooling-off notice at renewal.

Escalation path

Step 1 - Complain to ITV customer services and keep written records. Step 2 - Seek guidance from Citizens Advice. Step 3 - If unresolved, complain to the relevant ombudsman or regulators; use chargeback or Section 75 via your card issuer for qualifying card payments. The Competition and Markets Authority scrutinises hard-to-cancel subscription practices.

Access after cancellation

After you cancel ITVX Premium you retain paid benefits until the subscription expiry date. When the paid period ends, adverts will return to on-demand content and download access will be removed from mobile devices.

Data and downloads

Downloaded programs on mobile will be removed when your Premium access ends if downloads are an entitlement of Premium. Exporting viewing history and personal data requests must go through ITV's privacy/data request process.

Final billing and receipts

Check your bank/card statement for the final charge date and confirm the expiry date shown in your ITVX account. If you need a refund, use ITV's contact form and include order reference, last payment date and reason.

Follow this checklist to cancel and protect your rights.

Before you cancel

• Note your next billing date and subscription expiry.
• Take screenshots of current plan details and billing history.
• Decide whether to cancel via the ITVX website, Apple, Google Play or by post.

On cancellation day

• Cancel using your chosen method and keep confirmation (screenshot, email, Apple/Google confirmation).
• If sending by post, use recorded delivery and keep the receipt.
• If you want a refund under the 14-day cooling-off right, submit the request and include your account details and proof of non-use if needed.

If you face a problem

• Contact ITV customer services and save all correspondence.
• Escalate to Citizens Advice or use card issuer chargeback or Section 75 if applicable.