Cancel Roku the easy way

Overview

Roku is a streaming platform and maker of streaming players and smart TV software. Roku devices let you install apps and channels to stream video, and a free Roku account is required to use most features.

How Roku works in the UK

Roku sells streaming players as one-time purchases. The device connects to your TV and internet, and you subscribe separately to channels like Disney+, Netflix or discovery+. Subscriptions listed in the Roku interface can be billed through Roku or directly by the content provider.

Company facts

Web - cancel at my.roku.com

1. Go to https://support.roku.com/article/manage-or-cancel-subscriptions.
2. Sign in using your Roku account email and password.
3. Select Subscriptions in your account dashboard.
4. Find the subscription you want to cancel and choose Cancel subscription or turn off auto-renew.
5. Confirm the cancellation on-screen. Keep a screenshot or the confirmation email if one is sent.

On-device - cancel from your Roku player or TV

1. Turn on your Roku device and highlight the channel you want to cancel.
2. Press the STAR (*) button on your remote.
3. Select Manage subscription.
4. Choose Cancel subscription and confirm.
5. Record the on-screen confirmation text or take a photo for your records.

iOS - cancel subscriptions billed via Apple

1. Open Settings on your iPhone or iPad.
2. Tap your name then Subscriptions.
3. Find the subscription tied to your Roku channel and tap Cancel Subscription.
4. Keep the Apple confirmation email or screenshot as proof.

Android - cancel subscriptions billed via Google Play

1. Open the Google Play Store app.
2. Tap your profile icon then Payments and subscriptions then Subscriptions.
3. Select the subscription and tap Cancel subscription.
4. Save the confirmation email or screenshot as proof.

Post - cancel by registered letter

1. Write a signed letter stating your Roku account email, subscription name and request to cancel the subscription and stop auto-renewal.
2. Send by registered post to Roku, 205 Cambridge Science Park, Milton Road, CB4 0GZ Cambridge, United Kingdom.
3. Keep proof of posting and delivery; allow at least 10 working days for processing.

Moving or relocation

If you move country and Roku services become unavailable for your account the precise treatment depends on the channel provider. Roku itself does not publish a special relocation cancellation right. Provide proof: copy of new address or a utility bill and the reason. Applicable law: Consumer Rights Act 2015 for services quality and contract fairness.

Price increase

If Roku or a channel increases a subscription price, you can cancel before the next billing cycle to avoid the increased rate. Required proof: a screenshot or email showing the price increase and your account details. Applicable law: Unfair contract terms are regulated under the Consumer Rights Act 2015.

Death of subscriber

Roku does not publish detailed rules for subscriber death. To request cancellation provide a death certificate and proof of authority over the estate. Applicable law: Consumer Rights Act 2015 for contract termination by personal representatives.

Legitimate ground - service failure or incorrect charges

Research states Roku may have grounds to issue refunds for billing errors or unresolved technical failures. Required proof: documentation of service failures, technical support tickets or screenshots of incorrect charges. This aligns with Consumer Rights Act 2015 obligations to perform services with reasonable care and skill.

End of commitment

Roku subscriptions auto-renew until cancelled. There is no published fixed minimum commitment term. Provide proof: account details showing renewal date. If you want to stop renewal, cancel before the next billing date. Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 for distance contracts and renewal information.

Cooling-off (14 day right for distance contracts)

For contracts concluded online, the Consumer Contracts Regulations 2013 give a 14 day cooling-off period starting when the contract is entered into. For digital content the right is lost once you start downloading or streaming with your express consent. Required proof: order date and whether you accessed the content. Applicable law: Consumer Contracts Regulations 2013 and the digital-content exception.

Before you cancel - negotiate

Research shows no public record of retention offers from Roku. If you want to try to keep a subscription, contact Roku support via your account message form or the channel provider and request a retention offer, discount or free month. Suggested script: state the renewal date, ask if a discount or promotional rate is available, and request written confirmation of any offer. If the subscription is billed by Apple or Google, request help from the store support for billing-specific promotions.

What cancelling saves - exact yearly math

Compute yearly savings by stopping a monthly subscription. Examples from competitor pricing in research:

• Disney+ at £5.99 per month: £5.99 x 12 = £71.88 per year.
• NOW at £7.99 per month: £7.99 x 12 = £95.88 per year.
• Apple TV+ at £8.99 per month: £8.99 x 12 = £107.88 per year.
• discovery+ at £3.99 per month: £3.99 x 12 = £47.88 per year.

If you cancel a Roku-billed channel that charged £5.99 per month you will save £71.88 per year. Roku device purchases are one-time payments. Example device prices from Roku product lines: Roku Streaming Stick (HD) £24.99, Roku Streaming Stick Plus £29.99, Roku Streaming Stick 4K £44.99, Roku Express £29.99, Roku Premiere £39.99, Roku Streaming Stick+ £49.99. Choosing discovery+ at £3.99 per month costs £47.88 per year making it the cheapest competitor example in this list.

Key laws and regulator

In the United Kingdom relevant protections include the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 and the Consumer Rights Act 2015. The Competition and Markets Authority (CMA) scrutinises hard-to-cancel subscriptions and unclear auto-renewal terms.

Cooling-off and digital content

The Consumer Contracts Regulations 2013 provide a 14 day cooling-off period for distance contracts. The digital-content exception means the right to a refund is lost once you start downloading or streaming if you gave express consent. See the legislation at Consumer Contracts Regulations 2013 and the subscription cooling-off provisions in the Consumer Rights Act 2024.

How to escalate

First complain to Roku support and retain all evidence. If unresolved, get advice from Citizens Advice and complain to the relevant ombudsman for the sector or use chargeback/ Section 75 via your card issuer for qualifying credit card payments. The CMA considers unclear auto-renewal to be potentially unfair and may take action where terms are misleading.

Check access and final billing

After cancellation your subscription remains active until the end of the paid period. No refunds are given for partial periods for subscriptions managed by Roku. Keep screenshots of the cancellation confirmation and any final billing statements.

Data and account reactivation

Your Roku account remains available unless you delete it. To reactivate a cancelled subscription sign back in and resubscribe. Deleting an account is separate and Roku does not publish a public deletion email address; use account settings for available options.

Requesting refunds

Roku states that subscriptions and content purchased and managed directly by Roku are pre-paid, final and non-refundable. Free trials must be cancelled before the free trial period ends to avoid charges. For Roku refund details see Roku refund policy. If you think a refund is due for incorrect charges gather evidence and complain to Roku first, then escalate as described in the legal protections section.

Use this checklist to cancel and protect yourself after cancellation.

• Locate your Roku account email and recent billing date.
• Cancel online at my.roku.com/subscriptions or on-device via STAR (*) on the channel.
• Take a screenshot of the on-screen cancellation confirmation.
• Save any confirmation emails from Roku, Apple or Google Play.
• If billed by a third party contact that provider directly and keep their confirmation.
• If you send a registered letter to Roku use the address: Roku, 205 Cambridge Science Park, Milton Road, CB4 0GZ Cambridge, United Kingdom and keep proof of postage.
• Check your next bank or card statement to ensure no further renewals occur.